Post by account_disabled on Jan 22, 2024 9:24:29 GMT
How are leading FMCG brands using online tools to promote their brands? What course will market leaders take in 2022, and why might audiences become faceless? Trends, demand and secret features were discussed within the framework of the first free FMCG Digital Day conference, which was dedicated to the effective promotion of goods of everyday demand. CEO of WebPromoExperts Academy, director of development of Webpromo agency Anton Voronyuk talked about key digital tools for analyzing, attracting and retaining customers, and also showed his life hacks for creating an effective marketing strategy. FMCG at the start: how experts see the market Competitive analysis of brands What strategies are used to promote consumer goods Industry Leaders: What About Metrics? Site traffic analysis Analysis of social networks Special projects and marketplaces: where the situation is better How to measure the effectiveness of promoting FMCG brands 5 trends to consider in FMCG strategies for 2022 FMCG at the start: how experts see the market Our statistics show that 85% of Internet users access the Internet regularly. According to various research data, Internet penetration in Ukraine ranges from 76 to 82%.
So the Internet becomes an addiction. the internet is C Level Executive List becoming an addiction The Internet remains the second most widely used communication tool. At the same time, we understand: a few more years, and we will catch up with our neighbors. Virtually all of Central and Eastern Europe has now moved into the digital-first market category. This means that digital reaches more than television. FMCG brands most often start their communication from the TV. But at the same time, we see that this trend is changing in Poland, Hungary, Romania and other neighboring countries. more than one TV The young audience is "born with a phone in their hands", so they start interacting with a product or brand directly from their smartphone. Internet coverage for the audience under 25 years old is almost one hundred percent. But the more mature audience of the 45-55 category is also on the Internet, reaching 60-70%.
This segment is watched not only by TV, but also by YouTube. Those brands that continue to communicate through television need to understand that multichannel works. And even the third of people who watch TV continue to work directly on the Internet. They check mail, look at stories and interact in one form or another with information. The intersection of these channels is quite significant. Competitive analysis of brands Important: data in different services may differ. The smaller the data, the smaller the sample, but the larger the error. competitive analysis Important: data in different services may differ. The smaller the data, the smaller the sample, but the larger the error. What strategies are used to promote consumer goods We highlight 4 popular promotion strategies and approaches used by FMCG brands, depending on the company's portfolio. Of course, these strategies are conditional for this industry, because advertising, media, and contextual activities can overlap. which? The first of them (a rather rare method) is the company's website. For example, this is the central site of a Coca-Cola or Pepsi company that is being promoted. It contains both communication tasks (representation of brand companies) and advertising tasks.
So the Internet becomes an addiction. the internet is C Level Executive List becoming an addiction The Internet remains the second most widely used communication tool. At the same time, we understand: a few more years, and we will catch up with our neighbors. Virtually all of Central and Eastern Europe has now moved into the digital-first market category. This means that digital reaches more than television. FMCG brands most often start their communication from the TV. But at the same time, we see that this trend is changing in Poland, Hungary, Romania and other neighboring countries. more than one TV The young audience is "born with a phone in their hands", so they start interacting with a product or brand directly from their smartphone. Internet coverage for the audience under 25 years old is almost one hundred percent. But the more mature audience of the 45-55 category is also on the Internet, reaching 60-70%.
This segment is watched not only by TV, but also by YouTube. Those brands that continue to communicate through television need to understand that multichannel works. And even the third of people who watch TV continue to work directly on the Internet. They check mail, look at stories and interact in one form or another with information. The intersection of these channels is quite significant. Competitive analysis of brands Important: data in different services may differ. The smaller the data, the smaller the sample, but the larger the error. competitive analysis Important: data in different services may differ. The smaller the data, the smaller the sample, but the larger the error. What strategies are used to promote consumer goods We highlight 4 popular promotion strategies and approaches used by FMCG brands, depending on the company's portfolio. Of course, these strategies are conditional for this industry, because advertising, media, and contextual activities can overlap. which? The first of them (a rather rare method) is the company's website. For example, this is the central site of a Coca-Cola or Pepsi company that is being promoted. It contains both communication tasks (representation of brand companies) and advertising tasks.