Post by account_disabled on Jan 1, 2024 4:04:37 GMT
Lars Lehne has been appointed CEO of Incubeta , an independent digital marketing services group. The former CEO of SYZYGY AG will succeed founder Alan Lipschitz , whose company Interface carried out the reverse takeover of Incubeta Holdings in 2011. Lipschitz will become chairman of Incubeta's board of directors. Before taking charge of Incubeta, Lehne, who has more than 30 years of experience in the sector , served for four years as international general manager of SYZYGY, a listed subsidiary of WPP. He previously spent seven years at Google as general director for Germany, Austria and Switzerland, laying the foundations that led the technology giant to quadruple its revenue in Germany. He has also held several senior management positions at agencies Maxus, GroupM, Carat and MEC. In addition to his current role as the new CEO of Incubeta, Lehne serves on the advisory board of Yext, a digital knowledge management platform, and , a Berlin-based NGO. He is also the investor sponsor of CLAIMINI GmbH , a digital platform for the management and optimized settlement of automobile damages.
As group CEO, Lehne will be responsible for the positioning and growth of the company, including its operations in North America, as well as driving the business strategy and continuing to unite the group Phone Number List around the world. Incubeta operates in 14 countries, with offices in cities such as London, New York, Los Angeles, Madrid, Sydney and Cape Town. In 2013, it acquired the successful marketing agency, Net Media Planet (NMPi), which represented significant growth for Incubeta by expanding its advertising offering. The subsequent purchase of DQ&A, a digital marketing technology specialist based in the Netherlands, represented a boost to the company's geographic and product growth in 2016. This operation was followed by the acquisition in 2018 of the digital creative production specialist Joystick , based in the USA. These acquisitions have allowed Incubeta to offer its clients an unparalleled range of services, which combine the media , technology and creativity. In the last twelve months, Incubeta has launched several new platforms characterized by innovation. These include the award-winning Seamless, which uses proprietary technology and includes Seamless Search , a tool to measure the incrementality of paid and organic SEO keywords, as well as Seamless Creative, which successfully combines media activities with creativity. The company has also made other appointments, including hiring John Cawdery , also previously at Google, as US CEO .
Alan Lipschitz , Founder and Chairman of the Board of Directors, commented: “I am very proud of the company that small business I opened in South Africa all those years ago has become. The creation of a fantastic team around me and the addition of a series of pioneering businesses that emerged around the world have allowed Incubeta to grow to become a leader in the digital marketing services sector. The company is in a great position, but I believe that to accelerate the pace and successfully meet the challenges of the future we need a different type of leader . I have complete confidence that Lars is the leader the company requires to move Incubeta forward. He has the experience and knowledge required to further unite the team, deliver a clear strategy and continue to build on the fantastic foundation I have been fortunate to create with my wonderful team. So it is a great pride and pleasure to hand over the baton as CEO of the Incubeta group to Lars Lehne ." Lars Lehne , CEO of the Incubeta group, commented: « I am excited to join such an innovative and forward-thinking company , it is an honor for me. Incubeta has not stopped growing during one of the most difficult years for the sector, which indicates the quality and commitment of each team member around the world. T
As group CEO, Lehne will be responsible for the positioning and growth of the company, including its operations in North America, as well as driving the business strategy and continuing to unite the group Phone Number List around the world. Incubeta operates in 14 countries, with offices in cities such as London, New York, Los Angeles, Madrid, Sydney and Cape Town. In 2013, it acquired the successful marketing agency, Net Media Planet (NMPi), which represented significant growth for Incubeta by expanding its advertising offering. The subsequent purchase of DQ&A, a digital marketing technology specialist based in the Netherlands, represented a boost to the company's geographic and product growth in 2016. This operation was followed by the acquisition in 2018 of the digital creative production specialist Joystick , based in the USA. These acquisitions have allowed Incubeta to offer its clients an unparalleled range of services, which combine the media , technology and creativity. In the last twelve months, Incubeta has launched several new platforms characterized by innovation. These include the award-winning Seamless, which uses proprietary technology and includes Seamless Search , a tool to measure the incrementality of paid and organic SEO keywords, as well as Seamless Creative, which successfully combines media activities with creativity. The company has also made other appointments, including hiring John Cawdery , also previously at Google, as US CEO .
Alan Lipschitz , Founder and Chairman of the Board of Directors, commented: “I am very proud of the company that small business I opened in South Africa all those years ago has become. The creation of a fantastic team around me and the addition of a series of pioneering businesses that emerged around the world have allowed Incubeta to grow to become a leader in the digital marketing services sector. The company is in a great position, but I believe that to accelerate the pace and successfully meet the challenges of the future we need a different type of leader . I have complete confidence that Lars is the leader the company requires to move Incubeta forward. He has the experience and knowledge required to further unite the team, deliver a clear strategy and continue to build on the fantastic foundation I have been fortunate to create with my wonderful team. So it is a great pride and pleasure to hand over the baton as CEO of the Incubeta group to Lars Lehne ." Lars Lehne , CEO of the Incubeta group, commented: « I am excited to join such an innovative and forward-thinking company , it is an honor for me. Incubeta has not stopped growing during one of the most difficult years for the sector, which indicates the quality and commitment of each team member around the world. T